Ad Banner Specs

Promote more products and services with Sail-Worlds Refresh Rotating Ad Groups

Sail-World has its own unique ad banner delivery system that enables a group of (up to) five different banner images to be displayed for each of the banner sizes. Each banner in a group is rotated after every page is refresh** allowing different images to be seen promoting other products/services/events/etc. and preventing the ‘traffic light’ affect from continually seeing the same ad images during a visit.
Additional to this, each banner in the group of (up to) five banners can point to a different website page URL.
(* *A Page refresh occurs from opening a new story or clicking the ‘Refresh’ button on your device.)

To clarify this you can run (up to): Five X 300×100, Five X 300×250, Five X 660×82 and Five X 728×90 for a total of (up to) 20 banners among the four banner groups. Each banner size group will display a different banner from that groups banner selection after each page refresh**. (See important note below)

All banner sizes can rotate up to five banners, the same as in this example:
Page Refresh/Story Open 1 – Ad 1 banner image linked to URL link 1;
Page Refresh/Story Open 2 – Ad 2 banner image linked to URL link 2;
Page Refresh/Story Open 3 – Ad 3 banner image linked to URL link 3;
Page Refresh/Story Open 4 – Ad 4 banner image linked to URL link 4;
Page Refresh/Story Open 5 – Ad 5 banner image linked to URL link 5;
Page Refresh/Story Open 6 – (continuing random rotation of ads every Page Refresh/Story Open)
etc. (See important note below)

If still unsure on how this works watch the two minute “What Ad Banners are available?” video .

IMPORTANT NOTE: Due to the 300×250 and 300×100 ad banners sharing the same side location on the websites the combined mix of these two banner sizes are rotated for each advertiser.  Therefore if five of each size are run then the total 10 banners share the rotation, further reducing their individual exposure. This should be considered for the 300×250 and 300×100 sizes but it does not occur with the 728×90 and 660×82 ad banners.

To make use of the Refresh Rotating Ad Group delivery system:
• Create (up to) five versions of some/all of the banner sizes
• Provide specific web page URL’s for each banner and clearly identify which banner matches each link
(Note: If not wanting to create multiple banners for rotation, one of each size can be supplied)

Sail-World Advertising Banner Graphics Specifications

We strongly recommend that ad banners display your websites home page URL plus, if possible, a call to action message like ‘Click for info’ to encourage traffic to your website via clicks on banners.

Create up to five different images for some/all of the banner sizes
(Note: If not wanting to create multiple banners for rotation, one of each size can be supplied)

IMPORTANT INFO

  • All dimensions are Width x Height. Maximum weight of 50kb.
  • Only Static JPG format images are accepted. (Other files are unable to be loaded to our system)
  • Name each file with description and banner size for easy identification e.g. Your company name – Sextant 300×250.jpg
  • Send banner artwork as attached files rather than embedded in an email or other document. If sending from a Mac then please send in a zipped file.
  • Destination URLs must be supplied for each banner and if an advertiser changes the URL or deletes a page that a Sail-World ad banner is linked to, it is the advertiser’s responsibility to notify Sail-World of the change.

728 x 90 pixels – (Leaderboard (Top of Site) Banner)
(Website banner)

728 Banner size

660 x 82 pixels – (Newsletter top/bottom and site story Banner)
(Newsletter & website banner)

660 Banner size

300 x 100 pixels – (Right Side Banner)
(Newsletter & website banner)

300x100 Banner size

300 x 250 pixels – (Right Side Banner)
(Newsletter & website banner)

300x300 Banner size

Submission Specifications

File Format: .jpg/jpeg ONLY (No animated gifs or Flash ads) – Instead Advertisers can have up to five up to five different jpg ads in daily rotation and can link them to different URL’s

File Weight: Maximum weight of 50kb

Borders: If ad fades to white, a one pixel border of suitable colour must be included in all advertising files to define the edges of the supplied banner within the pixel dimensions specified.

Colours: The colour format MUST be RGB. Optically aggravating colours should be avoided. Colours in the supplied submissions should fit within the general “look and feel” of the website.

Please Note: Destination URLs must be supplied with each creative set. Important: If an advertiser changes the URL or deletes a page that a Sail-World ad is linked to, it is the advertiser’s responsibility to notify Sail-World of the change.

Sail-World New Zealand reserves the right to reject any submitted graphic or artwork that is deemed of poor quality or not suitable for publication.

Check out the FAQ page for answers to any questions you may have or contact us if the answer is not available.