Thanks for the opportunity for advertising in Sail-World. It has been the perfect platform for the TIWAL Inflatable Sailing Dinghy.

Sail World is a newsletter and website for anyone with a serious interest in sailing. The editor, Richard Gladwell, has his finger right on the button with not only Olympics and Americas Cup but also grass roots sailing.

I have so much exposure for my stories and it has prompted potential customers to reach out to me. Colin and Richard are great to work with, sending me monthly feedback about how many people are reading my stories.

The opportunity to bring my stories to both New Zealand and Australia has been a hassle free way to give the TIWAL brand exposure.

Doyle Sails has worked with Sail World for more than ten years, and is one of the primary platforms we use to reach our sailing audience. Results are always good, and all content is easily changeable so that it continues to remain current and fresh. A great service.

Harken Fosters have enjoyed a great relationship with Sail World since 2009. Partnering with Sail World has enabled us to get our latest news and products out to both the marine industry as well as consumers.
Both the advertising banners and news stories that we submit to run in parallel have made a positive impact on traffic to our web site, and the team at Sail World NZ are fabulous to deal with. They are very proactive and responsive, and add value to our advertising space by using their incredible experience and knowledge to ensure our banners are working in the best way for us and our goals.

YachtBot are very pleased with the results from our advertising campaign for our WindBot product on Sail-World.com since starting in 2018. We have had two stories published which recorded 3,710 reads for the June 2018 story and 3,070 reads of a Feb 2019 story. Running the stories along with the banner ads have been our sole marking initiative, and have helped our solution reach sailing coaches in the regions covering the Sail-World NZ, USA, UK, EUR and Asia regional websites.

Naiad has been advertising on Sail-World.com since 2012 and we are very happy with the relationship and results. The newsletters and websites have good traffic and are an ideal place for us to promote of range of boats. We are keen followers of the America’s Cup, having been involved with several syndicates over the years. Sail-World.com is undoubtedly the best authority in the world for news on the America’s Cup. We look forward to maintaining our relationship with Sail-World in the future as a key advertising avenue for our boats.

Thanks to Sail-World.com Giacomo VO70 (formerly Groupama 4) has been sold following three months of running banner advertising on their NZ, AUS, USA, Asia, UK, EUR and Canada websites and newsletters. This included Richard Gladwell writing a great promotional story about the boat which he reported as having had 7,100 reads on Sail-World and a further 4,370 reads on their Facebook page. Our France based broker Bernard Gallay also reported a lot of enquiries originating from the ads and the story. This all resulted in offers from two serious buyers in USA and EUR who are both wanting to race her in the Sydney Hobart race.
Both buyers were prompted by the advertising on Sail-World.com along with many other potential enquiries emanating from the promotion on Sail-World.com.
Jim Delegat

See Richards promotional story:
http://www.sail-world.com/NZ/Rolex-Sydney-Hobart-and-Volvo-Ocean-Race-winner-offered-for-sale/157148

The new US owners, David and Peter Askew, with the boat renamed as ‘Wizard’, went on to repeat the win of IRC Class 0 in the 2017 Sydney Hobart Yacht Race to add to their 33rd Pineapple Cup – Montego Bay Race win on their previous Farr 60 ‘Wizard’.

(Note: This was advertised in June 2017, one year before Sail-World was upgraded to display advertisers social media on their stories which has significantly increased Sail-World advertisers benefits.)

Also note that Jim Delegat is No.10 on the 2021 NBR New Zealand List (Formerly the ‘NBR Rich List’) with an estimated net worth of $1.01 Billion as seen here: https://www.newshub.co.nz/home/money/2021/05/nbr-list-the-top-kiwi-wealth-creators-of-2021.html

Mondo Travel undertook an online banner campaign with Sail-World to promote Travel Packages to the recent Americas Cup in Bermuda. This included Editorial and Facebook which is included in the package.

The results were excellent with plenty of enquiry resulting in sales. The beauty of online advertising is that you can see the interest directly in the back of your website every day, so it is easy to test different options and monitor the results.

The editorial part was simply a matter of coming up with relevant stories associated with the campaign. Sail-World were happy to publish them.

“We have been advertising with Sail-World for the last 4 years and are very happy with the relationship. We started off advertising with Sailing Anarchy, Scuttlebutt USA, Scuttlebutt Europe & The Daily Sail but upon review have decided to continue with Sail-World exclusively. We like the ability to post your own stories, and very much the regular editorial comments from Richard Gladwell – we highly value his influence in the market. We attribute some of our SEO ranking to the numerous references and links to PredictWind in Sail-World postings. Furthermore on a personal level Richard & Colin take an active & keen interest in the PredictWind product with regular feedback. I would highly recommend a regular advertising position with Sail-World. Online publications are replacing print and are the growth path for the future.”

Southern Spars has successfully advertised in the Sail-World.com websites and newsletters on a continuous basis for the past four years, since April 2008.

As well as our ads appearing in the NZ, AUS, USA, Canada, UK, EUR and Asia regional websites and newsletters during this time they have also appeared in the many high interest event newsletters covering the 2011/12 Volvo Ocean Race, Sydney to Hobart, Americas Cup and Olympic newsletters. Thousands of local and global news stories, including these event stories, also display our ad banners on the bottom of stories, being rotated with other advertiser banners.

The ability to have our promotional articles published on these sites within hours of submitting them, complete with links to our website, provides extended marketing of the results of our products and services direct to their expanding readership. With all these stories archived on the Sail-World system and linked to each other, it allows their site visitors to browse our past and present news whilst being exposed to our linked banners on the bottom of these stories.

Our websites analytics regularly record Sail-World as being in the top four of our website referrals with this only changing recently when the Volvo Ocean Race boats were in Auckland, having returned to its former higher rating following the VOR boats departure.

We are currently getting some new ad banners created to be used in Sail-Worlds latest unique ad banner system that can change our ads on a daily basis and we look forward to future developments of the SW websites.

Due to these many benefits and results Southern Spars are continuing our advertising/marketing efforts with Sail-World.com.

I just wanted to say again a big thank you for all your hard work in helping to get our Sail-World advertising campaign together.  Your help on the copy side of things made all the difference in setting the tone for our stories and the graphics are still apparently doing a great job according to our website statistics.
The whole process has been very easy and I thought you may like to know some of the stats we are getting from our website.

Although Salthouse Boatbuilders are not the type of business that will recognise immediate sales results from advertising, it’s the company profile and recognition that is important and the awareness of our progress or successes in the boating fraternity.
So our website is a good gauge for us of who is looking at our business, what aspect they are interested in and what part of the world they are from.

Immediately upon starting the Sail-World advertising campaign, we had an increase of 3 ½ times our usual unique hit rate on our website.
This increase in traffic was largest in New Zealand and Australia but also increased in many European countries, America, South America and Asia.
The new hit rate has dropped off a little as our feature story has been replaced with new articles but the general hit rate on our site still remains consistently up around 25% above average.  Half of all the new hits are coming as direct links from the Sail-World site (ie the banners) and the other half as independent hits. This shows us that the initial story was a huge success and the banners and advertising boxes that are still running on the Sail-World site are still being very effective.

We look forward seeing more impressive results to our next press release or event report and will keep you updated with the success of the Sail-World campaign while it runs over the next couple of months.

Thanks again

Regards
Delayne Salthouse
Salthouse Boatbuilders Ltd