Mondo Travel undertook an online banner campaign with Sail-World to promote Travel Packages to the recent Americas Cup in Bermuda. This included Editorial and Facebook which is included in the package.
The results were excellent with plenty of enquiry resulting in sales. The beauty of online advertising is that you can see the interest directly in the back of your website every day, so it is easy to test different options and monitor the results.
The editorial part was simply a matter of coming up with relevant stories associated with the campaign. Sail-World were happy to publish them.